My boss told me last week that we are moving, so it is my job to collect all the material we need to take to the new office. I need to file away all the press releases, media list, news clippings, vendor information sheets, bridal files, and other information we need. It is exciting to go though all the material. In my research class, the first thing you learn is that you need to know what was done in the past to know how to continue in the future. I see how that is true now.
Looking at past media lists, I can see who we already have relationships with and who has written about the company before. It is my job to create a media list for the upcoming bridal show. My boss has set a tentative date for November 2010, and it is now our job to find sponsorship, vendors, and media outlets for PR and advertising. I will keep you posted on updates.
So far, we have met with a couple of hotels and other venues that are enthusiastic about sponsoring the show.